SCE boss Andrew House says ownership concerns are not “just the views of the vocal minority,” explains why the PS4 camera isn’t mandatory
Sony Computer Entertainment CEO Andrew House has tackled the issue of digital ownership head-on in a recent interview, and also explains Sony’s decision not to force PS4 customers to buy a PS4 camera too. Kind of a biggie after E3, that whole ownership chesnut.
SCE CEO on digital ownership & PS4 camera
Speaking to the Guardian in a recent interview, House said that concern over the concept of digital ownership is now widespread among consumers, and needs to be addressed through fair practice:
“It became an expression of a little bit of concern bubbling up around the subject of what ownership means in an age of digital content overall. We and other entertainment industry players need to be very conscious of that and very careful. Bringing it back to the fundamentals again, we need to be fair and to think of the consumer experience first.”
That approach certainly went down well on the California show floor this year. House also took some time to explain why the PS4 camera isn’t being bundled into every PS4 at an increased price point, instead featuring in somewhat more specialist deals like the Knack PS4 bundle:
“There’s consumer flexibility. We have a camera which will build some great consumer experiences, especially when it’s used in conjunction with the Dual-Shock 4, but we’re not mandating that, or forcing that purchase on the consumer,” he said.