$350 PS4 revealed at E3? A Sony boss and finance firm think so

PS4 sony e3 conference

A couple of reports floating around this morning suggest a $350 PS4 revealed at this year’s E3 is a possibility. They’re slightly more credible than the usual ’my uncle knows a guy’ forum posts as they originate from a large financial group and a Sony boss.

$350 PS4 to be revealed at E3

The price comes from Baird Equity Research. It’s apparently been around this year’s Consumer Electronics Show (CES) speaking “with a number of companies involved in video game development and distribution”. Based on that they’re suggesting a $350-$400 price tag as a result. While that equates to around £250, values have a tendency to translate literally over the pond so expect £400 if they’re telling the truth.

Baird suggests, “next-generation console hardware will be largely built from ‘off the shelf’ high-end PC components, along with hybrid physical/digital distribution models, and broad multi-media capabilities”. Worryingly there’s also mention that there, ”may be early production issues with Sony’s PS4.”

The date comes from El Mercurio, a Chilean newspaper who interviewed Hiroshi Sakamoto, the vice president of Sony Home Entertainment, also at CES. There’s obviously a language barrier here via Google translation (I’m chasing a native-Spanish speaker for confirmation) but here’s the question in question:

El Mercurio: As for consoles, has said enough that Sony has ads for this year and is working on a new PlayStation. Will we see a new model in a few months?

Sakamoto: That’s still a big secret, but our friends are preparing Sony PlayStation. I can only say that we are focused on the E3 gaming event, scheduled for June.’s Announcement may be in that minute or even earlier in May.

Obviously it’s a bit mangled but June and May seem to be the dates Sakamoto has in mind, and it’s unlikely he’s talking about a PS3 slim slim. I hope.

There’s also talk of a PS4 launch event in March to coincide with this year’s GDC. Clearly something is coming.

Thanks GamesIndustry, CVG 1 & 2, EMOL.