Are games a part of mainstream culture yet? Ten developers answer


Kazutoki KonoKazutoki Kono
Producer, Namco Bandai

Knowing your customers very well is key to this. Knowing what people across the world feel in their hearts about the games they play, and addressing these concerns, is what it’ll take to make games part of mainstream culture.




Richard HamRichard Ham
Freelance games consultant

I’d say games have been accepted, because mainstream culture is skewing younger. My dad doesn’t play games, my grandma certainly doesn’t, but I play games, my wife plays, my brother plays. It’s a misnomer to say 
the mainstream culture doesn’t play games because they do. Games are 
an important element of modern society. Anybody who says they aren’t 
is old and tired. Like me.



Hans LoHans Lo
Senior producer, Netherealm Studios

If you look even just 20 years ago it was four guys in a room making a game, cranking it out for the fun of it. Now you’ve got teams of 150 people spending two to three years of their lives creating it, spending budgets that are incredibly high and doing things that people had never even thought of before. It’ll take a bit longer for us to be fully mainstream, but we are getting there.



Sion LentonSion Lenton
Studio manager, Sega

I’d argue that they are part of mainstream culture – we’re seeing titles that are selling more than Harry Potter books. I now think it’s people who don’t play games who are in the minority. With motion control and mobile gaming I think we already are mainstream, so I don’t know what else we need to do.




Paul WedgwoodPaul Wedgwood
CEO, Splash Damage

I used to worry that people would think I was really nerdy when I told them what I did, and ten years ago that was the case. But global revenues for games now exceed those for music and have films in their sights, [and] I think games are a much better value proposition. And even the amount of people who don’t understand videogames is decreasing rapidly. With PlayStation technology [now on] phones – which is a huge coup for the industry – and mobile gaming in general, I think mainstream acceptance has come.