Sony “taking console towards a younger demographic” says SCEE boss Jim Ryan

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SCEE CEO Jim Ryan has spoken of a move towards a family market for PS3 in the next year. Although he also emphasised ”The core gamer will absolutely not be neglected.”

He told Official PlayStation Magazine UK that “If you look back at the history on PS1, PS2 the vast majority of the business that we did on both those platforms was done at the sub £129 price points. Now we’ve only got to £199 in the UK a couple of month back so you can see there’s still a lot of PS3’s potentially to be sold.”

The focus on younger markets seems linked to the lifecycle and price points of previous PlayStation consoles. “I think you’ll see us taking the console more towards a slightly younger demographic. More family market. The core gamer will absolutely not be neglected. There’s going to be tons of great stuff for the core gamer but from our own studio, third parties there’s some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS3 but haven’t yet got to on PS3.”

You can watch the full interview below.